My Cart

Clear All×


What is a serum?

Serums are usually gel-based or liquid skincare products. They are known to be lightweight and help to deliver active ingredients, such as Vitamin C, Glycolic Acid, and Hyaluronic Acid to your skin. Serums are usually used to treat certain skin conditions such as acne, wrinkles, or dry skin.

Difference between serums and moisturisers

It is understandable that people tend to confuse serums and moisturisers, after all, they are the products used in the last phase of the common skincare routine after cleanser and toner. (Unless of course, you are applying sunscreen ). Serums contain a high concentration of active ingredients and are designed to deliver these ingredients by penetrating your skin. Moisturisers , on the other hand, help to strengthen the surface layers of the skin and provide much-needed hydration for the face. Serums usually are also thinner and lighters whereas moisturisers are thicker.

Serums and moisturisers are pretty much two different products that tackle different issues. In fact, they are commonly used together to strengthen the skin.

Benefits of serums

Depending on the type of serum, they offer a wide range of benefits and tackle different skin concerns such as anti-ageing, acne, wrinkles, and more. In general, consistent application of serums also helps to brighten and hydrate the skin.

How to apply serums correctly?

Serums are usually applied twice a day, in the morning and at night as part of the daily skincare routine. Serums are applied after cleanser and toner . It should be used before moisturisers as serums are generally lighter and thinner than moisturisers. Applying moisturisers after serums also helps to lock in the moisture to your face. Similar to how you apply moisturisers, about two drops of serums are used on the face and neck with your fingertips. Gently massage it in a circular motion to ensure your skin absorbs the serums equally.

Shop our face serums in Malaysia here

We see that cleaners, toners, and moisturisers are used in common skincare routines but serums are the underrated products that should not be overlooked. Check out the face serums we offer, especially the premium Bel-aek Ageless Serum here!